10 ways to use RSS feeds in your business
RSS is not just for news geeks. Here are ten practical ways businesses use RSS feeds to save time, monitor their market and keep their website fresh.
Published · 2 min read · By RSS APP
RSS feeds let you pull in new articles, posts and videos from other websites automatically. For a business that means less manual work and faster information. Here are ten ways to put RSS to work.
1. Monitor your market without searching
Collect industry news, authorities and competitors' press releases in an RSS reader. Instead of visiting twenty sites every morning, you see everything new in one place.
2. News on your website that updates itself
With an RSS widget you show the latest news from your industry, your blog or your YouTube channel right on your website. The page feels alive without anyone having to update it.
3. Keep an eye on competitors
Many companies have news pages but no RSS feed. With RSS APP you can create an RSS feed from any page and know as soon as a competitor publishes something new.
4. Filter out the noise
Use keywords to include only articles that mention, for example, your company name, your products or your industry. Put a minus in front of words to exclude, such as -advert.
5. Intranet and office screens
Show industry news or your own blog on the intranet or a screen in reception. The RSS widget works on any page where you can paste HTML.
6. Content for newsletters
Many newsletter tools can read RSS. Connect your feed and your latest blog posts end up in the next send-out automatically.
7. Social media on autopilot
Automation tools can read an RSS feed and post new items to LinkedIn, Facebook or Slack. Every new article becomes a post without manual work.
8. Follow YouTube channels
Every YouTube channel has an RSS feed. Show your latest company videos on your website or follow industry channels without algorithms.
9. Track tenders and public decisions
Authorities and tender portals often publish lists of new cases. Turn the list into an RSS feed and get new cases right away.
10. Check your own feed
Do you have a blog or news page? Run your feed through an RSS validator so partners and news services can read it without errors.
Get started
The easiest way to begin is to pick one idea from the list and try it for a week. Create a free account and make your first RSS feed in a minute.